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Alok Soni graduated in engineering and sciences from BITS Pilani. He had short stints at microfinance, rural marketing and Public Policy research before joining YourStory in 2012. He has been an integral part of the editorial team and lead the efforts with a focus on ecommerce, consumer web, mobility and social. He follows a person/entrepreneur focused style of writing.

YourStory is India’s largest platform for startups and SMBs. We write sector agnostic stories and trend pieces. We’ve featured over 15000 stories in last seven years covering innovative products/startups in mobility, cloud, big data, analytics, consumer web, ecommerce, education, travel, cleantech, social enterprises, and other categories. We’re the no.1 entrepreneurship site of India with a reach of over 3 million.